Our Vision is to build the Metaverse for Jewellery Shopping!


We are a mission-driven company too! Our mission is to transform the online jewellery selling and purchase experience with “JewelTryStudio”!

JewelTryStudio Empowers Jewellers, Engages Customers, Elevate Sales!

JewelTryStudio is a move to help jewellers become future-ready. We help jewellers in improving their online reach, engage and educate customers and convert more sales. With our complete suite of solutions including virtual tryon, video (AR) shopping, digital micro websites and clickable catalogues, virtual make-up and jewellery customisation, we’re transforming the way customers can purchase jewellery and streamlining the jewellery shopping experience in the virtual world.

JewelTryStudio is a leading brand from the house of PurpleApple Infosystems.

PurpleApple Infosystems provides experiential shopping & marketing solutions for Travel, Retailsectors.

Our flagship platformTRYb4uBUY, is an Experiential Shopping platform developed to bridge the gap between physical store and online shopping experience by providing an immersive experience of trying products with exact size. TRYb4uBUY is available for various products like jewellery, furniture, watches, spectacles, furnishings, paintings, tiles etc. TRYb4uBUY provides third dimension to any product, which requires visualization while purchasing online.

Our Products

JewelTryStudio

Video based Virtual Try-On jewellery Shopping platform to provide Immersive experience of trying jewellery. JewelTryStudio provides physical shop experience in Virtual world.

TRYb4uBUY

Experiential Shopping platform to provide immersive experience of trying products like jewellery, spectacles, watches, furniture, paintings, murals, kitchen cupboards, wardrobes, tiles, wallpapers, etc.

PurplePAGES

AR Marketing Tool to provide location-based specific information like discount coupons, product videos, product details, etc., on scanning an enterprise logo or product images.

Virtual HumSafar

Enterprise solution for travel agents to provide delightful experiences for group international trips. AR location based solution to know about the place, live tracking of travellers are few of the features.

Leadership Team

Amrutha Valli

Founder, CEO
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Amrutha is a seasoned entrepreneur with 20+ years of experience working across IT, telecom and security verticals.

She has worked with Wipro & Tata Docomo as a Strategist, Security Consultant for enterprise solutions division. Amrutha has also been associated with multiple Green Field projects like mRUPEE (mobile payments from Tata Docomo), Data Security Framework DSF ® & Data Privacy Frameworks ® for Data Security Council Of India (NASSCOM Initiative).

Amrutha holds multiple qualifications including MCA (Gold Medalist), E-MBA & CISM, TOGAF. Her initiatives have been selected by IIMB, IITD WEE Foundation, XLR8AP, Amity Innovation Incubation centre, Empower, Sonderconnect, SheLeadsTech by FB, SheLovesTech Entrepreneur programs and AIM mentor of change.

Nilesh Maheshwari

Business Partner
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Nilesh Masheswari is a serial entrepreneur with a track record of building successful businesses in Information Technology. He is the Founder & CEO of Emorphis Technologies. He brings 24+ years of demonstrated experience working in a diverse range of technologies and handling various aspects of business management challenges.

He holds a BTech and MBA and completed his executive MBA program from IIM Indore.

Jay Jain

Advisor
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Jay Jain is a seasoned entrepreneur with a track record of running 14 companies across mobile and IOT in various sectors including IT, Digital Content, Mobile Apps Product Portfolio, FinTech (setting up own NBFC), Power and Energy (Disruptive IOT solutions), Advertising (Digital, pre embed, Ad platform, Ad network and Print), NewsPortal, Training, Incubation and Consulting.

Jay completed his Masters in Finance, Chartered Accountant Inter, Orientation Program from IIM Indore.

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